shredly to the max!

Almost four years have passed since I helped fund this project on kickstarter. Ashley Rankin had a great idea for women's sports clothing, combining fashion sense with utter comfort and support. I believed in her, as did 127 other supporters.
At the time, her line was restricted to biking and hiking shorts, as seen above. A colorful bunch, for sure! All were made from thin chamois for total comfort. The bonus was the non-chafing design.
She also had jersey shirts in several designs, all flattering. Those were all in black, but with piping and pleating to emphasize femininity.
Fast forward to today.
In my email was an announcement from the folks at SHREDly about their latest products. Not only are the jerseys offered in several colors, but she has such a variety of bottoms that she offers this handy shorts guide!
Of course she still has the original mountain bike shorts, but that is now offered with a longer length, too. For those who don't want the thigh vents and the adjustable waist, the multi-sports shorts have you covered! Prefer to just lounge around in style and comfort? Choose the leggings instead!
There are even YOGACHAMS for underneath it all!
Black Friday blues?
Go see a movie instead!
Then shop Small Business Saturday and take 20% off at SHREDly. Just use the discount code SBS2015 and you'll be all set!
Maybe, one of these days, we'll have a store closer than Ocala, Florida. Until then, cyber it up, y'all!

Thanks, Ashley, for the kind words on the site!
Our intro into the market was through Kickstarter where we crowd sourced to raise a large portion of the capital necessary for our very first production run. It was a frickin’ rad experience and everyone that supported us can pat themselves on the back knowing that they helped get SHREDLY out there. Click here to view our funded project and see where we very first began! We still can't thank all of our supporters enough and remain eternally grateful for all that believed in and supported SHREDLY!

shredly - awesome mountain bike apparel for women

What's not to like? Bright and bold colors or feminine and flourished designs on, of all things, biking clothes. For women, designed by women. Once upon a time, I would have been ecstatic to have clothes like this when I was riding all day with the wind in my hair. Oh, yeah!
Maybe one day I will again straddle a bike, who knows? But I do know this: I have friends and children of friends who are women who ride. So, I am funding this kickstarter project for them.
Ashley Rankin, the founder of this project and creator of the Shredly Trifecta, has a background in apparel design. Tiring of the solid blacks or two-toned offerings, she has a line of patterned fabrics that let the world know that a woman is astride that frame! The peacock design is named for her and was most likely her first, but there are seven others which are sure to satisfy the eye as well as pleasure the body: paint-splattered Nikoli, bubbly Rixford, the tropical palms of Jaylen, the fuchsias of Caroline; modernist Stevi, paisley Mama, and jacquard RRR. Rawrr!
I may have to get a pair - or two - of these shorts for myself, once they go into production. Who doesn't need a pair of comfy, pretty shorts that don't make you sweat?
For now, though, I'll look forward to getting the package of stickers to share with the cyclists in my life.
Toot toot!

sustainable luxury apparel

Clothing made from recycled.... scarves??? Sounds like a good one to be my first fashion project with kickstarter!
Plus, it's in Hawaii, where such clothing would be sure to sway sweetly in the island breezes as the sun, or the moon, shines brightly and the sea sings of life and happiness.
After saying all of that, I just may have to make a trip there to visit the site, should the project be successful.
Katrina Langford is no novice to the world of fashion design. After moving from Indiana to the Pacific island, she changed her major from Marine Biology (one of my favorites!) to Fashion Design and Merchandising. This midwestern woman was fully embraced by her new home state, winning an award for her designs. She has fully embraced her new Hawaiian self, too, and initiated her own line of clothing. Now, she wants to expand and hire more local talent for her green-minded company.
I can definitely get behind her on this. I fully support the use of sustainable sources, local transportation, ecologically sound small business.
Especially by other lovers of the ocean.
I've chosen $29 as my voice of approval.
It's nice to put some money where my mouth is.
Try doing that some time... you just may like it!
Here's hoping others will follow my lead...