not art

A local group of artists want to share their visions, but not in a gallery setting.
Okay.
This group of painters and sculptors, printers and photographers, and assorted others would rather use one of the lofts on Broughton Street, heart of the tourist area downtown.
Personally, I would think that would be more expensive than being in one of the many mini-galleries in City Market, at the west end of Broughton. After all, it's billed as "the art & soul" of this seaport, so the tourists and other potential buyers of art already know to go there.
From the presentation Andrew Duthu makes on kickstarter, however, this particular group of artists are not yet known in the art scene. Perhaps that is the origin of the "not art" reference?
Possibly.
We'll have to wait and see.